Our Story


How it all started

In 2008, as Hadi was preparing for a citizenship test, he experienced a moment of enlightment while quizzing Swiss friends. They clearly did not know as much about Switzerland as they wished they did – they would actually have failed the test. They had a good laugh about it and that moment triggered the creation of a fun and interactive game about Switzerland.

2008 - 2010

Success of a hobby

The game became a classic, selling over 40,000 copies in Switzerland alone.

The “hobby” exceeded all expectations – and took more time than expected. In 2010, Hadi decided to drop everything else and focus on HELVETIQ, from Cambridge, Massachusetts.


Cantuun was born

As soon as you have a second game, you have a publishing house. The second game was Cantuun.

The inspiration for the game came from a childhood obsession to know all the different cantonal flags of Switzerland.

A game of travel and learning. The answers were always in your hand, which made the game very democratic. Something we like very much.


The Matchbox is lit

After a couple of years learning the rules of the game in Switzerland, we ventured out onto what is now our favourite playground: the world.

In August 2014, we launched the Matchbox collection. Question: is it a game in a matchbox, or some matches in a game box? The collection has sold in over 15 countries.


Wow, seems like 2014 was an important year.

We published the first volume of the Beer Hiking series. The concept is simple, hike to a craft brewery, meet the brewers and enjoy refreshing brew. We went on from there and published equivalent books for France, Belgium, Germany, the USA and Québec. Certainly more to come.


Basel, here we are!

We opened a new office in Basel, Switzerland. It was timed well – new people joined the team.

We had 2 swings in the office; they were also known as "the meeting room”. Basel touches Germany and France and the Rhine flows all the way to the Netherlands. Just perfect!


Working the trade shows

We set out to conquer the world...on the roof of a gondola.


The little ones

We started making perfect games for kids to play with adults. Bandido was first – and has been a fabulous locomotive. The game has become one of our best sellers, and is distributed in 43 countries on 5 continents.

Anyone interested in Antarctica? Please get in touch with Alizée.


Inspiration from absolutely anything

We launched Team Up! The first in what would become the Play with Wood collection. Fun fact: the game was inspired by a random wooden pallet used as a tea mug holder on Hadi’s desk. Now we are paying attention to absolutely every little thing around us… who knows what will get us inspired next…


HELVETIQ, aged 10

To celebrate HELVETIQ's 10 year birthday, the entire team travelled to Poland for ten days. We visited factories, developed new ideas, met local game clubs and publishers, and of course, celebrated A LOT.


Melting in and out

August. 32°C outside. We tested recipes from the book Haute Fondue, together with authors Jennifer and Arnaud Favre. Who says you can't eat a fondue in summer? The book would be released a few months later, becoming a massive best seller.


Nominated for publisher of the year

Recognition by peers in German-speaking Switzerland. That made us very happy and grateful.


Moving into the new office

Welcome to our new office on Mittlere Strasse in Basel! The new office did not come with swings, as the old office did, but we still love it because we gained a great Indian restaurant nearby...


What a year

Due to the pandemic, team HELVETIQ moved most work and business online. It was a fruitful but also weird year of starting every meeting with “can you hear me?" and "can you see me?”


Pocket games around the world

Our Pocket Games collection grew to 10 titles and 650 000 copies sold. We continue to give the people what they want.


Beer Hiking Family got bigger

After the success of Beer Hiking Switzerland, published in 2014, we teamed up with several authors and hikers around the world to publish new titles. The family will grow again in 2022!


Helvetiq & Bergli

With Richard and Bergli, we used to play basketball (both rooting for the Celtics) and advise each other about book projects. In 2021, we joined forces and now form one team on Mittlere Strasse.

2021 --

What's next?

In our yearly strategy meeting, it was decided everyone is getting a tattoo of HELVETIQ's new avatar (just kidding).

In the future, we will strive to keep sharing our ideas and creativity with all of you. We do it to provide you with precious moments of fun and learning. It is a life of ideas we are living. Tag along, there's so much we can do together.



Want to join our team? Visit here!


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